The global interest for ESG friendly investment products is no secret. ESG in itself doesn’t mean ‘sustainability’, but over the past few years, ESG has slowly become interchangeable and understood to mean ‘sustainability’. As the term ESG becomes hard-wired into the minds of both institutional and retail investor communities, there is a strong business case for owning the “ESGFunds” keyword, not so much to generate a google ranking but rather to build organic trust in your ESG Fund proposition. How then should a buyer use esgfunds.co.uk in this multi-trillion dollar market?

How then can a new owner use this brand?

Over the past few months, there has been a significant interest in acquiring the domain names esgfunds.co.uk and esgfund.co.uk.

With cruises.co.uk and cruise.co.uk selling for nearly $2.2m over 13 years ago (Source = dnpric.es) it demonstrates how UK global brands are willing to spend a significant sum in securing their brand proposition in both the singular and plural forms. Despite esgfunds.co.uk starting its life as a project, it soon became apparent that an established asset manager or data provider in the ESG space was better enabled to acquire the name with a quicker route to market. Accordingly, we started taking bids on all four of the assets to consider the market sentiment and demand.

In conversations about options for use, here are some of the projects that we have explored with potential clients:

Option A - Link into an ESG data set with over 300m data points and use a benchmark approach to weigh your ESG portfolio position.

Option B - Aggregate the entire UK offering for ESG Funds. However, where funds are set up under the United Kingdom's ACS fund structure, the name could potentially be used for a global proposition.

Option C - White-label services.

Contact us should you wish to register your interest in commercialising esgfunds.co.uk (This invitation also includes owning the non-plural esgfund.co.uk).

TBC….